Hi, and thanks for looking! Creative and Design has been my lifelong passion. I have had the good fortune to have worked with some of the world's leading media brands, including NBCUniversal, HBO, Comcast, CBSViacom, and Hearst-Disney. I have led, recruited, and developed award-winning design teams. I’ve redesigned one streaming service (Peacock), two advertising tech companies (Comcast Advertising, Freewheel), and three networks (Lifetime, Spike, Comedy Central). Additionally, I have helped create and market advertising campaigns across various platforms, including streaming, TV, digital media, print, social, OOH, corporate communications, and live entertainment events. I firmly believe in the power of in-house creative teams, delivering consistent design principles across all consumer journeys and communicating through the lens of storytelling and human-centric Design.

In-House Creative Teams: The creative engine for all brands is their internal culture. As a proven team builder, I am skilled at developing and mentoring designers as “design generalists” infusing a sense of collaboration, consistency, transparency, and trust. I help create environments that build and maintain the highest brand standards while achieving best-in-class design optimization. 

Human-Centered Design: Turning customers into fans and fans into customers helps brands connect with their business communities, personalizes relationships, and creates long-lasting trust. I have developed human-centered designs for brands that makes emotional connections, building brand love and fan engagement.

Customer Design Journey: In a crowded marketplace where attention spans are shorter than ever, design is one of the most powerful tools for connecting with customers. Through the power of visual storytelling, I focus on helping companies authentically engage with consumers through design to meet social challenges and grow their businesses.